(A pack include a 8oz cup and an ethically trade drip coffee)
UpHold symbolizes the magic of it upholding its own dynamics to carry a beverage and at the same time the coffee and tea produced by social enterprises worldwide that it so proudly upholds. The design redefines what a portable beverage container can be and is not only ethical but sustainable.
The UpHold Cup is produced entirely in virgin polypropylene (PP) which is known to be one of the safest polymers for carrying food and drinks. It is also one of the most recyclable polymers because of its relatively low degree of material degradation and low degree of environmental contamination during the process.
The UpHold Cup's portable design is based on a transformable geometry which the studio studied and improvised. The key to this structure is that it is binary, meaning that it 'snaps' between one state to the with no intermediate form. This distinct characteristic makes it ideal for a cup design, of which rigidity is required to make sure it does not accidentally collapse during use, especially when it is carrying a beverage close to boiling temperature.
Its shape also enables users to grasp it at its vertices without the need of an insulation sleeve, due to minimal contact with the cup surface. In contrast with the concentric folding in design common in the market, the cup's vertical folding makes possible a better balance cup, safe from tipping over.
(A pack include a cup and an ethically trade drip coffee)
UpHold Cup完全由純聚丙烯Virgin Polypropylene（PP）製成，已知是攜帶食品和飲料的最安全的聚合物之一。它也是最可回收的聚合物之一，因為其在該過程中相對低的材料降解程度和低程度的環境污染。
Display location: Whole Building, 36 Cochrane street, Hong Kong
Display location: G/F, 109 Kwong Fuk Road, Tai Po, NT., Hong Kong